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Building a brand from the bottom up: Veloce Indoor Speedway

In 2015, Cicero Studios was contacted by a client who wanted to open a high-end go-kart experience unlike anything seen before.  Traditionally, go-kart facilities tended to use the same elements over and over: Checkered flags, white and red color schemes, uninspired logos and ad-hoc graphics. The client made it clear that he wasn’t interested in any of those tired visuals for his new venture and so Cicero Studios began work on creative concepts to build up the entire company identity. Our tasks included everything from corporate identity to the collateral items, clothing, decals on the karts and even the interior design of the building.  There wasn’t one aspect of the business that was overlooked when considering how to begin the challenge of building the best go kart experience in existence. Read more

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