Our friends at Keller Williams New Tampa called us with a challenge: They needed to improve their recruiting package to follow their corporate standards and to compete with other local Real Estate companies.
Their original recruiting package (not pictured here) was simply a folder with loose sheets on a variety of topics ranging from new recruit information to ads and marketing materials. Unfortunately, every document was created at different times so we noticed the package lacked a consistent visual style. This made reading the material tedious and the entire package had a disorganized and random feel.
We decided that instead of creating several formats and templates for individual sheets, we would assemble all of the separate elements together in a simple but elegant book. Our goal was to create a book that represents the prestige of Keller Williams Realty while being entertaining and easy to navigate at the same time.
Our team at Cicero Studios used a simple rule: Less is more. We stuck with a minimal use of color and took advantage of the beautiful brand palette of Keller Williams. Then, we organized all the information into easily digestible sections by topic and built a comprehensive index to help new recruits find what they needed right away. To highlight Keller William’s community involvement, we used local photographers to illustrate the book with appealing and minimalist images of the local architecture and natural beauty.
The results speak for themselves: Perhaps sometimes you can judge a book by its cover!
I would love to hear about new challenging project like the one I shared here. Please feel free to contact me to discuss how I can help you.
Email: Juan@CiceroStudios.com
