Building a brand from the bottom up: Veloce Indoor Speedway

In 2015, Cicero Studios was contacted by a client who wanted to open a high-end go-kart experience unlike anything seen before.  Traditionally, go-kart facilities tended to use the same elements over and over: Checkered flags, white and red color schemes, uninspired logos and ad-hoc graphics. The client made it clear that he wasn’t interested in any of those tired visuals for his new venture and so Cicero Studios began work on creative concepts to build up the entire company identity. Our tasks included everything from corporate identity to the collateral items, clothing, decals on the karts and even the interior design of the building.  There wasn’t one aspect of the business that was overlooked when considering how to begin the challenge of building the best go kart experience in existence. Read more

Choosing a branding Agency: Some common pitfalls and how to navigate them

There are a lot of things to consider when choosing a branding agency for your project.  Sometimes it can seem overwhelming with the number of choices out there when trying to look for a solution, so here are a few simple questions to ask yourself when hunting for that perfect agency for your project.

  1. Does the branding agency specialize in what you need accomplished?

This sounds like a no-brainer, but you’d be surprised how many times a design or branding agency is chosen without much thought to this.  If you need a complex, enterprise-level website created, don’t go to an agency whose focus is video or illustration.  Many agencies are multi-disciplined, but that doesn’t mean they are experts in that area.  Make sure you get the answer to this question before your agency selection is made as everything else depends on this foundation. Read more

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