Choosing a branding Agency: Some common pitfalls and how to navigate them

There are a lot of things to consider when choosing a branding agency for your project.  Sometimes it can seem overwhelming with the number of choices out there when trying to look for a solution, so here are a few simple questions to ask yourself when hunting for that perfect agency for your project.

  1. Does the branding agency specialize in what you need accomplished?

This sounds like a no-brainer, but you’d be surprised how many times a design or branding agency is chosen without much thought to this.  If you need a complex, enterprise-level website created, don’t go to an agency whose focus is video or illustration.  Many agencies are multi-disciplined, but that doesn’t mean they are experts in that area.  Make sure you get the answer to this question before your agency selection is made as everything else depends on this foundation. Read more

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