The emotional pull of great storytelling

Consider these two conceptual approaches to visualizing the idea that homelessness is a problem in America.

Approach #1:  A local shelter produces a video detailing the statistics of the numbers of homeless people in the in the United States, what their ethnic and gender makeup is and how homelessness affects the individuals themselves and society at large.  The video is scripted and focuses more on the people running the shelter rather than the people they serve. While honest and earnest in its presentation, the video does very little to allow the viewer to experience the true emotional plight of people who find themselves homeless.

Approach #2:  A local shelter produces a video in which a presumably homeless man in their care looks directly into the camera and relates the story of his personal loss in an unscripted, unguarded 5 minute monologue along with some vocal narration.  Here is his story: Read more

LET’S TALK! IF THERE’S AN OPPORTUNITY YOU’D LIKE TO DISCUSS, WE’D LOVE TO HELP.